White-label software is a product built by one company and sold by another under its own name. Your clients see your brand, your colours and your domain. The company behind it builds, hosts and maintains it.
Why organisations do it
Usually because they want to offer their clients software without becoming a software company. An HR consultancy might give its clients a case portal. A training provider might give learners a platform with its own name on it.
What you should get
- Your brand, properly. Your name, logo, colours and web address, not a small “powered by” badge in the corner.
- A clear split of responsibilities. Who supports your clients, who fixes problems, and how quickly.
- Your clients’ data, when you need it. In a format another system can read.
- A way out. What happens to the data and the service if either side ends the arrangement.
What to be careful of
White-label usually means the product stays the supplier’s. You’re licensing it, not buying it. That’s fine, as long as the agreement says so plainly and you know what changes you can and can’t ask for.
If you need software that is yours outright, that’s bespoke work, and it’s priced differently.
Trunkfield Software, Lichfield